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Dallas is one of the premier sports destinations in the country, and the Dallas Sports Commission (DSC) plays a significant role in attracting sports events, competitions, and conferences to our great city.
The DSC has been involved with the planning and execution of major sporting events in Dallas since 2014, which includes the NFL Draft, NHL Draft, 2017 and 2023 NCAA Women's Final Four, 2016 and 2022 WrestleMania, and the College Football Playoff National Championship. Since its inception, the DSC has hosted 459 events worth $3.3 billion in economic impact and over 6.25 million event attendees.
Involving the community is very important to the DSC as we look to present events that will positively impact the quality of life for Dallas residents. We book events that have affected the DFW metroplex for years through legacy projects and community initiatives. We are also proud to facilitate the Dallas Regional Spelling Bee, the Mayor's Youth Sports Ticket Program, and offer other sports-related community initiatives.
Our future event bookings are projected to have a $714 million economic impact with 716,146 attendees.
The Dallas Sports Commission is a non-profit organization whose mission is to attract, retain and support sports and entertainment events that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.
To provide event organizers of amateur, collegiate, Olympic or professional sporting events or meetings with a one stop shop. With just one call the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding area. With their connections through various sports and tourism committees they will help you find your ideal location, nearby hotels and any service provider you need.
The Dallas Sports Commission logo is a symbol of accomplishment - of the hard work and teamwork that turns players into champions. Of the passion and pride that makes Dallas a city where big wins happen. Its design is inspired by championship banners, which are representations of the triumph of victory.
The "D" itself is derived from VisitDallas' logo, and takes visual cues from collegiate letterman jackets. Finally, the stitching on the outside border of the banner adds an additional element of dimension to the icon. When working together, each piece of the logo is intended to invoke a feeling of pride and leave behind this city's legacy in the realm of sports.
2026 FIFA World Cup bid
Soccer's elite will return to North America in 2026 and the Dallas Sports Commission was recognized for playing a vital role in the high-profile bid to bring the FIFA World Cup to Dallas. The United Bid (United States, Canada and Mexico) was selected to host in 2026. In June of 2022, Dallas was selected as a host city for the 2026 FIFA World Cup.
2030 NCAA Men's Final Four
Last hosted in 2014, DFW will host the NCAA Men's Final Four again in 2030 at AT&T Stadium.
2031 NCAA Women's Final Four
The NCAA Women's Final Four will return to the American Airlines Center in 2031. Dallas also hosted the event in 2017 and 2023.
The dedication of the Dallas Sports Commission is the underlying reason why we continue to select Dallas to host the Mizuno Lone Star Classic National Qualifier over two weekends at the Kay Bailey Hutchison Convention Center.Glen LietzkeExecutive Director, Mizuno Lone Star Classic
You're in the right place to bring your event to Dallas! Our Sports Team is here to help make your event a home run!