Rob Sender

Rob Sender is an Advertising Age 40 Under 40 honoree and Senior Director of Brand and Marketing for the Dallas Cowboys, where he leads brand strategy for one of the most iconic sports franchises in the world.

With more than 16 years of experience across agency, Fortune 500 brands, and professional sports, Rob builds modern brands at the intersection of culture, creativity, and commerce—driving measurable fan growth and shaping storytelling platforms that resonate at scale.

A graduate of Trinity University and Baylor University, Rob lives in Dallas with his wife, two young children, and an endlessly energetic Springer Spaniel.