Robert Cui is a Director in PwC's Strategy Practice and leads PwC’s consulting work in the sports sector. He advises his clients in the sports and entertainment sector in a variety of domains, highlighted by his work in holistic team strategy, fan engagement, new fan-driven experiences, commercial and market diligence, data monetization and activation strategy, experience enablement through innovative technology, operational improvement and optimization, and economic impact and commercialization assessments. He works with teams, leagues, investors, rights holders, broadcasters, and more broadly across the entire sports ecosystem.
Robert is a recognized voice in the industry, spearheading PwC’s annual sports industry outlook over the past five years and giving keynote presentations at recognized industry conferences including SBJ’s Innovators conference. He holds a B.A. in Economics and Political Science from the University of Chicago and an MBA from the University of Chicago Booth School of Business
