Dallas Sports Commission (DSC)
Executive Update, April 2019

Dignitaries taking part in the MexTour April 30 press conference at Dallas City Hall (L to R): Luchi Gonzalez, FC Dallas Head Coach; Monica Paul, Dallas Sports Commission; Camilo Durana, Soccer United Marketing; Dallas Mayor Mike Rawlings; Mexico NT Manager Gerardo "Tata" Martino; Chad Estis, Dallas Cowboys; Beatriz Ramos, Mexico Futbol Federation

Mexico National Team Tour Match and Fan Fest

The Flag Room at Dallas City Hall was the setting on April 30 for a press conference for the Mexico National Team Tour and Fan Fest coming to Dallas in June.  Mayor Mike Rawlings and Mexico National Team Manager Gerardo "Tata" Martino headlined the event to discuss the landmark four-year partnership between the Dallas Cowboys, the Mexican Futbol Federation, FC Dallas and the Dallas Sports Commission to bring the Mexican National Team U.S. Tour to AT&T Stadium thru 2022.  This is the first partnership of its kind between an NFL Team, an MLS Club, and top international sports federation. 

The MEX Tour Fan Fest will take place on Friday, June 7th on City Hall Plaza in Downtown Dallas.  This free fan fest will celebrate both the Mexican National Team and the Dallas soccer culture.  The fan fest will entail musical acts to be announced in the coming weeks, legend and mascot appearances, interactive games and activities, food trucks, beer garden, FIFA gaming stations, the CONCACAF Gold Cup Trophy on display at the Dallas Sports Commission booth, and appearances by the Mexican National Team.  We invite all soccer fans out to help us celebrate and show the world why Dallas and the North Texas region is a top international soccer city.

For the Dallas Sports Commission, this partnership is more than just one day and one match.  It is about engaging our community, giving back to our community, providing opportunity for the youth within our region to experience something truly special, celebrating the culture, creating new soccer fans, and igniting the passion and excitement of our community to truly make this the home of the Mexican National team throughout the year.

For this first year of the partnership, we looked to do this in a number of ways.  We have initiated a reading program for students in Kindergarten through 5th grade promoting bilingual literacy.  Students from Dallas, Arlington, Mesquite, and Frisco are all participating in a reading challenge based on minutes read in either English or Spanish.

The Dallas Sports Commission wants Dallas to be on the international stage for sports and we are committed more than ever to becoming a World Cup Host City in 2026.  We hope that you along with our passionate sports and soccer fans will join us in our journey to elevate Dallas as an international sports and soccer city and bring the World Cup back in 2026.  

Mexico will take on Ecuador on June 9 at AT&T Stadium and tickets can be purchased here.

Learn out more about Dallas2026 at dallasworldcup2026.com and on social media using the hashtag #Dallas2026.

 

U.S. soccer legend Landon Donovan and the DSC's Monica Paul are ready to bring the 2026 World Cup to Dallas!

40th Dr Pepper Dallas Cup

The Dr Pepper Dallas Cup, the oldest and most prestigious international youth soccer tournament in the United States, celebrated its 40th Anniversary in 2019 with 244 teams participating from more than 40 countries.  Defending Gordon Jago Super Group champions Tigres of Liga MX made it two titles in a row with a penalty kick shootout win over La Liga's Villarreal CF. 

The Dallas Sports Commission joined in on the Opening Day festivities on April 14 with a booth on the Cotton Bowl Stadium plaza highlighted with a meet-and-greet with Mexico soccer legend Luis "El Matador"  Hernandez.  U.S. legend Landon Donovan and Hernandez, along with DSC Executive Director Monica Paul, took part in the ceremonial Opening Kick of the tournament.  Representatives from the DSC also marched in the Parade of Nations on Opening Day to promote Dallas2026, the city's candidacy to become an official 2026 World Cup host city.

Monica Paul and representatives from the DSC also attended a reception for FIFA officials on the eve of the Dallas Cup and Monica also gave a greeting at the Welcome Reception attended by FIFA officals and notable local soccer executives.

GA (Generation Adidas) Cup

Another very high profile youth soccer event took place locally in April with the GA Cup, a tournament that brings teams and young talent from Major League Soccer (MLS) and around the globe.  Players from 22 MLS club academies in addition to 17 international opponents showed off the future of soccer in the week-long tournament.  The GA Cup is an important competition for the continued growth of Major League Soccer and soccer in the United States, adding another impressive event to the robust Dallas soccer resume.

Mizuno Lone Star Classic

The Mizuno Lone Star Classic is one of Dallas' great annual sporting events as volleyball players from around the country descend on Big D over a three-weekend span at the Kay Bailey Hutchison Convention Center.  Over 1,800 teams and hundreds of college recruiters took part in one of the largest volleyball tournaments in the country as 117 volleyball courts were utilized throughout the entire convention center.

USA Volleyball Girls 18s Junior National Championships

TAV (Texas Advantage) 18 Black (Carrollton, TX) captured the 18 Open Division gold medal in the USA Volleyball Girls 18s Junior National Championships (GJNC18) that concluded April 28 at the Kay Bailey Hutchison Convention Center Dallas.  The three-day tournament started with over 3,000 participants and 280 teams vying for one of the five division titles. Texas Advantage (TAV 18 Blue) also captured the 18 USA Division title.

2020 Bridgestone NHL Winter Classic is a Sellout!

Hockey fever has gripped Dallas as amid all the Stanley Cup Playoff excitement for the Stars in April, the 2020 Bridgestone NHL Winter Classic became an official sellout the day after tickets went on sale to the public!  The Stars will face-off against the Nashville Predators on Wednesday, January 1 at the historic Cotton Bowl Stadium in Fair Park.

Additional DSC events in April:

  • Staff attended the NCAA Women's Final Four, April 4-8
  • Staff attended DISE (Dallas Influencers in Sports & Entertainment) meeting, April 4
  • Monica Paul attended the CONCACAF Gold Cup announcement in Los Angeles, April 10
  • Iyengar Yoga Convention, April 11-17
  • Dupree Dance Dallas Dance, April 12-14
  • Staff attended Versa Printing's 15th Anniversary celebration, April 17
  • Meeting with Dallas Police Activities League (PAL), April 19
  • Big D Easter Bonnet Classic, April 19-21
  • Site visit with TNBA Bowling, April 22-24
  • Staff attended the VEX Robotics World Championship in Louisville, April 24-26
  • Staff entertained clients at the SMU Athletic Forum, April 24
  • DSC activation at the Dallas Cowboys NFL Draft Party, April 25
  • New York City Dance Alliance, April 26-28
  • Monica Paul attended the Dallas ISD Hall of Fame Dinner, April 26
  • Staff attended the Byron Nelson Media Tournament luncheon, April 29