John Newby

John Newby is Commissioner of the Pro Cheer League and Executive Vice President of Sponsorships and International Business at Varsity Spirit, bringing more than 35 years of experience in the spirit industry. He leads strategic partnerships and global growth initiatives, helping expand the reach of cheer and dance through innovative business development and leadership.

Throughout his career, John has driven impactful work across partnerships and event operations, with a focus on elevating the sport of cheer and creating meaningful opportunities for organizations and athletes. As Commissioner of the Pro Cheer League, he is focused on guiding the league’s vision, strengthening its foundation, and expanding its impact on the broader sports community.