On behalf of SMU Sport Management and the Dallas Sports Commission, we are thrilled to welcome you to the Global Sports Business Summit. This unique event brings together leaders, innovators, and rising talent from across the sports industry to explore and engage with the most pressing and forward-looking issues in the business of sport.

Our vision is to establish this summit as an annual gathering that drives meaningful conversations, fosters collaboration, and highlights the dynamic evolution of global sport. From world-class events to technology and media to fan engagement and international growth, our goal is to spotlight the trends and ideas shaping the future of the industry.

Thank you for your support of this exciting second edition. We wish you a productive and inspiring summit, and we look forward to meeting you throughout the event.