Founder, Hip Step Marketing; President, WISE DFW Chapter
Natalie Jenkins is a dynamic marketing and business development leader who thrives at the intersection of sports, storytelling, and community impact. She currently leads marketing for the College Football Playoff Foundation and the Extra Yard for Teachers initiative, driving campaigns that celebrate and support educators nationwide.
From launching local nonprofits to activating global events like the 2025 Ryder Cup and the College Football 150th Anniversary, Natalie brings big ideas to life with purpose and precision. She’s also built and executed digital strategies across major platforms—including Apple TV and Roku—during her time at Silver Chalice Ventures, supporting brands like Campus Insiders and ACC Digital Network.
A connector at heart, Natalie is passionate about using sports as a force for good. She’s led initiatives like the Student Hunger Drive in Charlotte, the NBA Green Week campaign for the Charlotte Hornets, and innovative partnerships that put game tickets into the hands of kids through community programs.
Beyond her day-to-day, Natalie is deeply involved in organizations that empower women and strengthen communities, including WISE DFW and National Charity League, and is an active member of DISE, BSP North Texas, and the Parr Society—where she’s helping bring more women into the game of golf.
Originally from Tucson, Arizona, Natalie is a proud University of Arizona graduate and former Division I swimmer at Pepperdine University.
