The Dallas Sports Commission Story
Dallas is one of the premier sports destinations in the country and the Dallas Sports Commission plays a significant role in attracting sports events, competitions and conferences to our great city.
The DSC has been involved with the planning and execution of major sporting events in Dallas since 2015, which includes the NFL Draft, NHL Draft, the NCAA Women's Final Four, WrestleMania and the College Football Playoff National Championship. That is just part of the story as the DSC has posted some impressive numbers in the four years since it was formed:
- 237 total events
- 66 million event attendance
- $1.749 billion in economic impact
- 1,047,309 room nights
Involving the community is very important to the DSC, as we look to present events that will have a positive impact on the quality of life for Dallas residents. In 2018, we helped usher in the inaugural Dallas Bike Ride, a family-friendly bike ride through the city. We are also proud to spearhead the Dallas Regional Spelling Bee and offer other sports-related community initiatives.
Always with an eye looking forward, the DSC has 98 future events booked that will generate an attendance of 3.46 million and a projected economic impact of more than $2 billion.
In 2018, the Dallas Sports Commission (DSC) hosted 66 events resulting in $571.9 million in economic impact and 1.263 million attendees. Major events and community initiatives included:
2018 NFL Draft
The first NFL Draft hosted at an NFL stadium proved to be a rousing success in both economic impact and attendance as the 2018 NFL Draft held April 26-28 at AT&T Stadium posted record numbers. The $125.2 million generated in economic impact set a record for the NFL Draft and was the first year that the NFL Draft generated more than $100 million in economic impact for its host region.
The 2018 NFL Draft attracted football fans of all ages for the largest free football festival in league history and has grown into one of the biggest sporting events of the year. A record crowd of more than 100,000 fans attended the opening day of the NFL Draft and the NFL Draft Experience on April 26, making it the highest-ever attendance for the opening day of the Draft. Overall, the 3-day event was attended by more than 200,000 fans.
2018 NHL Draft
On June 22nd and 23rd, Dallas hosted the NHL Draft for the first time at the American Airlines Center to cap off the Dallas Stars' 25th Anniversary season in Dallas. All 31 teams sent delegations to Dallas and the Draft was covered by national and international media. Fans were able to see the stars of tomorrow while getting autographs at the Fan Fest and an opportunity to see the Stanley Cup.
AT&T Byron Nelson
The AT&T Byron Nelson returned home to Dallas in May at the beautiful new Trinity Forest Golf Club. The links-style course just south of downtown provided fans with unique vantage points to watch the top golfers in the world compete. 21-year-old Aaron Wise captured his first PGA Tour win with a three-shot victory.
2023 NCAA Women's Final Four
Dallas was awarded the 2023 NCAA Women's Final Four as the championship returns to the American Airlines Center. Sell-out crowds witnessed some of the greatest games in the sport's history when South Carolina captured the crown in Dallas in 2017.
2026 FIFA World Cup bid
Soccer's elite will return to North America in 2026 and the Dallas Sports Commission was recognized for playing a vital role in the high-profile bid to bring the FIFA World Cup to Dallas. The United Bid (United States, Canada and Mexico) was selected to host in 2026 this past June and candidate host cities will be selected to host matches in late 2020 or early 2021.
Future BIG Wins include:
- World Food Championships (2019)
- Bridgestone NHL Winter Classic (2020)
- NCAA Women's Basketball Regional (2020)
- USA Volleyball Girls' Junior National Championship (2020)
- NCAA Men's Basketball 1st/2nd Rounds (2021)
- NCAA Women's Final Four (2023)
The Dallas Sports Commission is a non-profit organization whose mission is to attract, retain and support sports and entertainment events that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.
To provide event organizers of amateur, collegiate, Olympic or professional sporting events or meetings with a one stop shop. With just one call the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding area. With their connections through various sports and tourism committees they will help you find your ideal location, nearby hotels and any service provider you need.
The Dallas Sports Commission logo is a symbol of accomplishment - of the hard work and teamwork that turns players into champions. Of the passion and pride that makes Dallas a city where big wins happen. Its design is inspired by championship banners, which are representations of the triumph of victory.
The "D" itself is derived from VisitDallas' logo, and takes visual cues from collegiate letterman jackets. Finally, the stitching on the outside border of the banner adds an additional element of dimension to the icon. When working together, each piece of the logo is intended to invoke a feeling of pride and leave behind this city's legacy in the realm of sports.
"The dedication of the Dallas Sports Commission is the underlying reason why we continue to select Dallas to host the Mizuno Lone Star Classic National Qualifier over two weekends at the Kay Bailey Hutchison Convention Center. " Glen Lietzke Executive Director Mizuno Lone Star Classic
You're in the right place to bring your event to Dallas! Our sports team is here to help make your event a home run!
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