The Dallas Sports Commission Story
Dallas is one of the premier sports destinations in the country, and the Dallas Sports Commission (DSC) plays a significant role in attracting sports events, competitions, and conferences to our great city.
The DSC has been involved with the planning and execution of major sporting events in Dallas since 2015, which includes the NFL Draft, NHL Draft, the NCAA Women's Final Four, WrestleMania, and the College Football Playoff National Championship. Since its inception, the DSC has hosted 387 events worth $2.7 billion in economic impact and over 5.37 million event attendees.
Involving the community is very important to the DSC, as we look to present events that will positively impact the quality of life for Dallas residents. We book events that have affected the DFW metroplex for years through legacy projects and community initiatives. We are also proud to spearhead the Dallas Regional Spelling Bee and offer other sports-related community initiatives.
Our future event bookings are projected to have a $1.39 billion economic impact with 2.2 million attendees.
The Dallas Sports Commission is a non-profit organization whose mission is to attract, retain and support sports and entertainment events that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.
To provide event organizers of amateur, collegiate, Olympic or professional sporting events or meetings with a one stop shop. With just one call the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding area. With their connections through various sports and tourism committees they will help you find your ideal location, nearby hotels and any service provider you need.
The Dallas Sports Commission logo is a symbol of accomplishment - of the hard work and teamwork that turns players into champions. Of the passion and pride that makes Dallas a city where big wins happen. Its design is inspired by championship banners, which are representations of the triumph of victory.
The "D" itself is derived from VisitDallas' logo, and takes visual cues from collegiate letterman jackets. Finally, the stitching on the outside border of the banner adds an additional element of dimension to the icon. When working together, each piece of the logo is intended to invoke a feeling of pride and leave behind this city's legacy in the realm of sports.
DSC Highlights include:
Dates – February 27 - March 29, 2021
Venue – Fair Park Coliseum
Recap – The inaugural Athletes Unlimited volleyball season featured 45 of the best volleyball players in the world. Players included six Olympians from the U.S., Puerto Rico, Brazil, Great Britain, and the Dominican Republic. Jordan Larson won the inaugural Champion, and Nomaris Vélez Agosto was named GEICO Defensive Player of the Year through a fan vote. Players recorded over 2,000 kills, 2,500 digs, 350 blocks, and more than 150 aces throughout the competition.
Adidas Lone Star Classic
Dates – April 10 – 18, 2021
Venue – Kay Bailey Hutchison Convention Center Dallas
Recap – Returning for the first time since 2019, the Adidas Lone Star Classic took over the Kay Bailey Hutchison Convention Center Dallas in April. As one of the largest National Qualifiers with over 1,700 teams, the Lone Star Classic attracts college recruiters from all over the US. 2021's tournament looked slightly different with limited attendance and mask mandates, but the athletes persevered to compete.
Dates – March 27 – April 4, 2021
Venue – MoneyGram Soccer Park, Richland College, and Toyota Soccer Center
Recap – The Dallas Cup is one of the most competitive youth soccer tournaments globally. The invitation-only tournament draws exceptional talent every year, and 2021 was no different. To offset the lack of international teams able to compete, the Dallas Cup chose to expand their US team participants. This year's tournament also included a girls bracket, launching their initiative to expand the tournament as a prestigious event for female soccer players. Seven of this year's champion teams come from Texas, with a total of 252 teams competing.
Concacaf Gold Cup
Dates – July 2021
Venue – Cotton Bowl Stadium, AT&T Stadium, and Toyota Stadium
Recap – The DFW region regularly hosts international soccer matches and was honored to host the Concacaf Gold Cup in 2021. North Texas hosted a record nine Gold Cup Matches throughout the metroplex, including the US Men's National Team quarterfinal match. Over 41,000 soccer fans traveled to AT&T Stadium to watch the quarterfinal match between US MNT and Jamaica. The US MNT went on to win the entire tournament for the seventh time.
State Fair Classic
Dates – September 25, 2021
Venue – Cotton Bowl Stadium
Recap – The annual State Fair Classic returned to the Cotton Bowl Stadium in September of this year. The game between the Grambling State University Tigers and the Prairie View A&M University Panthers of the Southwestern Athletic Conference is the highlight of a full week of events each fall. This year, Prairie View A&M took an early lead and held strong through the game for a 24-10 victory over the Tigers.
Red River Showdown
Dates – October 9, 2021
Venue – Cotton Bowl Stadium
Recap – One of the most historical rivalry games in college football, the Red River Showdown, was back to full capacity in 2021. Almost 100,000 fans attended the game this year, where OU fought for their 55-48 victory over UT.
Red Bull Show Run
Dates – October 16, 2021
Venue – PNC Plaza & Harwood District, Dallas
Recap – The Red Bull Racing Show Run took over the Harwood District area for an unforgettable experience. Close to 20,000 passionate F1 fans traveled to Dallas to see a spectacular show run by Sergio 'Checo' Perez.
FIFA World Cup Site Visit
Dates – October 23-24, 2021
Recap – The Dallas FIFA World Cup bid committee hosted a FIFA delegation to answer inquiries and highlight the best North Texas has to offer the soccer community. The delegation toured practice facilities, National Soccer Hall of Fame, potential fan fest sites, Fair Park's proposed International Broadcast Center footprint, and the crown jewel of the bid, AT&T Stadium.
IWLCA Presidents Cup
Dates – November 19-21, 2021
Venue – MoneyGram Soccer Park, Harold Patterson Sports Center, and Lewisville Railroad Park
Recap – The Intercollegiate Women's Lacrosse Coaches Association brought their premier tournament, the Presidents Cup, to North Texas for the first time. The first-time event put down roots in Texas for women's lacrosse, and the 700-team tournament impacted lacrosse in Dallas for years to come.
50th BMW Dallas Marathon Festival
Dates – December 10-12, 2021
Venue – Kay Bailey Hutchison Convention Center Dallas & Dallas, Texas
Recap – The BMW Dallas Marathon Festival returned for the first time in two years to celebrate its 50th anniversary. This year also marks the 100th anniversary of Scottish Rite for Children, one of the Dallas Marathon's partners since 1997. Over 40,000 people, including international athletes, traveled to North Texas to attend the festival. The weekend had 10 events over 3 days, 26,000 runners, and well over 100,000 spectators.
Future BIG Wins include:
2023 NCAA Women's Final Four
Dallas was awarded the 2023 NCAA Women's Final Four as the championship returns to the American Airlines Center. Sell-out crowds witnessed some of the greatest games in the sport's history when South Carolina captured the crown in Dallas in 2017.
2026 FIFA World Cup bid
Soccer's elite will return to North America in 2026 and the Dallas Sports Commission was recognized for playing a vital role in the high-profile bid to bring the FIFA World Cup to Dallas. The United Bid (United States, Canada and Mexico) was selected to host in 2026 this past June and candidate host cities will be selected to host matches in early 2022.
"The client's best interests are always in mind. I have to say my experiences over the past 10 years have been nothing less than extraordinary. They continually exceed my expectations through their diligence and exceptional customer service. " Mike Duhon Executive Director Competition Operations National Cheerleaders Association
You're in the right place to bring your event to Dallas! Our sports team is here to help make your event a home run!
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