The Dallas Sports Commission Story
Dallas is one of the premier sports destinations in the country and the Dallas Sports Commission plays a significant role in attracting sports events, competitions and conferences to our great city.
The DSC has been involved with the planning and execution of major sporting events in Dallas since 2015, which includes the NFL Draft, NHL Draft, the NCAA Women's Final Four, WrestleMania and the College Football Playoff National Championship. That is just part of the story as the DSC has posted some impressive numbers in the five years since it was formed:
- 309 total events
- 66 million event attendance
- $2.2 billion in economic impact
- 1.8 million room nights
Involving the community is very important to the DSC, as we look to present events that will have a positive impact on the quality of life for Dallas residents. In 2018, we helped usher in the inaugural Dallas Bike Ride, a family-friendly bike ride through the city. We are also proud to spearhead the Dallas Regional Spelling Bee and offer other sports-related community initiatives.
Always with an eye looking forward, the DSC has 98 future events booked that will generate an attendance of 3.46 million and a projected economic impact of more than $2 billion.
In 2019, the Dallas Sports Commission (DSC) hosted 70 events resulting in $405.2 million in economic impact and 1.034 million attendees. Major events and community initiatives included:
2019 NCA Senior/Junior and All-Star Championship
One of the promises of the Dallas Sports Commission is to have a positive impact on our local economy, and the exciting events put on annually by the National Cheerleaders Association helps to accomplish just that. The NCA Senior and Junior High School National Championship, along with the All-Star National Championship, the largest cheerleading competition in the country, provided a combined economic impact of more than $50 million to the city of Dallas in 2019.
Hosted in Dallas since 1988, the NCA All-Star National Championship has grown to be the largest annual event that the Dallas Sports Commission hosts. Also the largest cheer competition in the world, All-Star Nationals has more than 1,300 teams that come from over 40 states and 10 countries. "Every year our events in Dallas get bigger and better. We always look forward to Dallas, as do the many visitors who come to this city annually to participate in our events," said Mike Duhon, Executive Director, Competition Operations for the National Cheerleaders Association.
2019 Mizuno Lone Star Classic
When downtown Dallas isn't teeming with spontaneous energy from tens of thousands of cheerleaders taking it over in the early spring, you're certain to find roaming groups of budding volleyball stars bouncing and spiking their way through our city. Much like the NCA event, the Mizuno Lone Star Classic provides a major impact on hotels, restaurants, food trucks, merchants, transportation companies, and entertainment facilities during its stay downtown.
The Mizuno Lone Star Classic is the second largest volleyball tournament in the world with more than 1,750 teams participating every April at the Kay Bailey Hutchison Convention Center. As one of the largest of all USA Volleyball National Qualifiers, the Mizuno Lone Star Classic annually attracts tens of thousands of athletes, coaches, families, and fans, along with more than 80 college recruiters. With more than 58,000 in attendance utilizing more than 27,000 hotel rooms, the Mizuno Lone Star Classic provided an economic impact of more than $31.3 million in 2019
The world's premier gaming lifestyle festival, DreamHack, made its debut in Dallas May 31-June 2. The 24-hour-a-day event at the Kay Bailey Hutchison Convention Center Dallas was jam-packed with nearly $2 million in pro esports tournaments, collegiate and High School matches, world famous LAN party, music concerts, cosplay championship, panels, art gallery, arcade, virtual reality, expo and much more! DreamHack Dallas was attended by more than 35,000, making it the largest DreamHack event in North America to date.
2019 World Food Championships
The World Food Championships (WFC) is the highest stakes food competition in the world and made its Dallas debut in October 2019 at the Reunion Tower lawn. This multi-day, live-event culinary competition showcases some of the world's best cooking masters competing for food, fame and fortune in ten categories. In 2019, more than 1,400 cooks and 450 culinary teams from 11 countries and 42 American states competed in WFC's Main Event. The winners who emerged from the Main Event had to complete three rounds of challenges in the following categories: Barbecue, Bacon, Burger, Chef, Chili, Dessert, Recipe, Sandwich, Seafood and Steak. The Ten Category champs crowned will now face-off in the $100,000 challenge that will determine the overall World Food Champion at The Final Table in May 2020.
2023 NCAA Women's Final Four
Dallas was awarded the 2023 NCAA Women's Final Four as the championship returns to the American Airlines Center. Sell-out crowds witnessed some of the greatest games in the sport's history when South Carolina captured the crown in Dallas in 2017.
2026 FIFA World Cup bid
Soccer's elite will return to North America in 2026 and the Dallas Sports Commission was recognized for playing a vital role in the high-profile bid to bring the FIFA World Cup to Dallas. The United Bid (United States, Canada and Mexico) was selected to host in 2026 this past June and candidate host cities will be selected to host matches in late 2020 or early 2021.
Future BIG Wins include:
- VEX Robotics World Championship (2021)
- Mexican National Team U.S. Tour (2021)
- NAGAA Gay Softball World Series (2022)
- NCAA Women's Final Four (2023)
- NCAA Men's Basketball Regional Round (2024)
The Dallas Sports Commission is a non-profit organization whose mission is to attract, retain and support sports and entertainment events that will position Dallas as the premier sports destination and have a positive impact on the economy and quality of life of Dallas residents.
To provide event organizers of amateur, collegiate, Olympic or professional sporting events or meetings with a one stop shop. With just one call the Dallas Sports Commission Team will assist and facilitate all the necessary steps in planning a fantastic event in Dallas or the surrounding area. With their connections through various sports and tourism committees they will help you find your ideal location, nearby hotels and any service provider you need.
The Dallas Sports Commission logo is a symbol of accomplishment - of the hard work and teamwork that turns players into champions. Of the passion and pride that makes Dallas a city where big wins happen. Its design is inspired by championship banners, which are representations of the triumph of victory.
The "D" itself is derived from VisitDallas' logo, and takes visual cues from collegiate letterman jackets. Finally, the stitching on the outside border of the banner adds an additional element of dimension to the icon. When working together, each piece of the logo is intended to invoke a feeling of pride and leave behind this city's legacy in the realm of sports.
"Managing the logistics and accessibility for our event is formidable. The Dallas Sports Commission was an outstanding partner that embraced our program, our Veterans and helped open doors that were essential for the success of our event. " Dave Tostenrude Director National Veterans Wheelchair Games
You're in the right place to bring your event to Dallas! Our sports team is here to help make your event a home run!
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